What we do...

Louf. offers beautiful knitwear made from 100% Australian Merino wool. Our unique designs are both functional and contemporary.

We are passionate about designing Australian products that are made right here in Australia.

Australian Merino wool is some of the finest and softest on earth and accounts for approximately 80% of the world’s Merino wool production. This natural fibre is breathable, sustainable and recyclable. It is also incredibly durable and can be washed in the machine.

We hope that you will fall in love with our home-grown garments, safe in the knowledge that you are purchasing beautiful, natural and versatile products.